NATTY ORIGINS

            IF YOU DON’T GO, YOU WON’T KNOW

Matthew Raine, known as MR NATTY, is a South East London-born barber, stylist, and entrepreneur with nearly four decades of experience. He’s helped design iconic runway looks for brands like Martin Margiela and Prada, and collaborated with legends such as Paul Weller, Dee Dee Ramone, Sergio Ramos, Tyler Childers, Lewis Hamilton, Sam Smith, John Galliano, Tricky, Pulp, and many others, leaving a lasting mark on both fashion and grooming.

MR NATTY’s journey began when he left school to work and ride at racing stables before pursuing a career in hairdressing. He completed a rigorous six-year apprenticeship, training with some of London’s most renowned hairdressers, Vidal Sassoon, and the prestigious Trufitt & Hill. Alongside his barbering, he also gained global experience working on fashion shows, which helped shape his unique aesthetic. This foundation inspired him to create his own line of grooming products, designed for men who value quality, authenticity, and simplicity. "It’s my mission to be an industry leader and deliver a no-nonsense product for fellas."

Always seeking adventure, MR NATTY has hiked to Everest Base Camp, surfed around the world, bike-packed across the U.S., and run ultra-marathons. For him, adventure is about pushing boundaries, embracing the unknown, and striving for excellence in all things.

As he puts it:
"I started MR NATTY for myself because I couldn’t find the right products for proper geezers. Twelve years ago, when I made my first samples, people laughed. But I knew it made sense."